Jack’s New Home

Pets can often be the sole source of unconditional love and support for domestic violence victims. And yet, only about 15 percent of domestic violence shelters in the U.S. accept pets. Added to that, research shows 48 percent of domestic abuse survivors delay leaving because they can’t take their pet with them.  

Purina’s Purple Leash Project is working to change that. So that no one is trapped in abuse because they can’t take their whole family with them, and no pet owner must choose between their own safety and that of their pet. Inspired by true-life stories, this video is meant to showcase the power of helping one dog, Jack, and his owner take the journey from troubled home to pet-friendly safe haven.

Winner of a Silver Telly Award